Today, retailers and other channel members control shelf space and receive most of the marketing dollars.

Question

Quizplus · Accepted Answer

This statement is true. Retailers and other channel members have significant control over shelf space and marketing dollars, particularly in traditional brick-and-mortar retail environments where physical shelf space is limited. Manufacturers and brands often have to work with retailers to secure favorable placement and promotions for their products. However, the rise of e-commerce and direct-to-consumer channels has given manufacturers more control over their own marketing and distribution strategies.

Today, Retailers and Other Channel Members Control Shelf Space and Receive