Briefly explain the role of media buying, and why it is critical in an advertising campaign.
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Q89: List factors that changed the role of
Q90: _ refers to the ability of an
Q91: The media _ is responsible for supervising
Q92: List some fundamental characteristics of the media
Q93: Examples of _ are WebTV (TV as
Q95: A _ encompasses various aspects of marketing
Q96: Discuss the important role media planners have
Q97: _ is the number of times each
Q98: What are two areas of disagreement about
Q99: _, or coverage, it is one of
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