The formula for gross rating points is:
A)R x F = GRP.
B)R + F = GRP.
C)R / F = GRP.
D)(R x F)/G = GRP.
E)R + F/S = GRP.

Name: The formula for gross rating points is: A)R x F = GRP. B)R + F = GRP. C)R / F = GRP. D)(R x F)/G = GRP. E)R + F/S = GRP.
Brand: Quizplus
Rating: 4.9 (24 reviews)

Question

Quizplus · Accepted Answer

Gross Rating Points (GRP) is calculated by multiplying the reach (R) by the frequency (F) of the ad. This formula is used to measure the impact of an advertising campaign.

The Formula for Gross Rating Points Is