On a CPM basis, even the most costly TV commercials are actually much less expensive than print media.

Name: On a CPM basis, even the most costly TV commercials are actually much less expensive than print media.
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Question

Quizplus · Accepted Answer

CPM (cost per thousand impressions) is a common metric for measuring the cost effectiveness of advertising. TV commercials, even the most expensive ones, can reach a large number of viewers at a lower CPM compared to equivalent exposure in print media. Therefore, the statement is true.

On a CPM Basis, Even the Most Costly TV Commercials