Because much radio listening takes place outside the home, it can reach:
A)consumers at the oddest times.
B)consumers where they are and where other media are not available.
C)consumers when they are preoccupied.
D)consumers when they are least receptive.
E)nontargeted consumers who come in the range of playing radios.

Question

Quizplus · Accepted Answer

Radio listening is not limited to a specific location, as people can listen to it while driving, at work, or running errands. This allows radio to reach consumers where other media, such as television or newspapers, may not be available.

Because Much Radio Listening Takes Place Outside the Home, It