The fact that Procter & Gamble, the top magazine advertiser in 2008, accounted for about 4% of total advertising revenue in consumer magazines indicates that:
A)marketing costs have increased.
B)postage rates are higher.
C)distribution costs are greater.
D)concentration of advertisers continues.
E)discounting continues to grow.

Question

Quizplus · Accepted Answer

The fact that Procter & Gamble, the top magazine advertiser in 2008, accounted for only 4% of total advertising revenue in consumer magazines suggests that there is still a significant concentration of advertisers. This implies that a relatively small number of large advertisers are responsible for a significant share of total magazine advertising revenue.

The Fact That Procter & Gamble, the Top Magazine Advertiser