After magazine advertising began to experience a downturn in revenues in the 1980s:
A)negotiation for special rates became the common practice among magazines.
B)rates became totally non-negotiable.
C)there was a decline in the number of new magazines.
D)national magazine networks arose and mandated rates.
E)negotiation for special rates were no longer the rule.

Question

Quizplus · Accepted Answer

As magazine advertising revenues began to decline in the 1980s, magazines started to negotiate for special rates as a common practice to retain advertisers and generate more business. This allowed for more flexibility in pricing and helped magazines maintain relationships with their advertisers.

After Magazine Advertising Began to Experience a Downturn in Revenues