If a planner and buyer want to ensure an advertisement makes a particular issue of a magazine, they must deliver the ad no later than the:
A)cover date.
B)closing date.
C)on-sale date.
D)agreed-upon date.
E)contract date.

Question

Quizplus · Accepted Answer

The closing date is the last possible day for submitting advertising materials and ensures that the ad will be included in the specific issue of the magazine. The cover date refers to the date printed on the cover of the magazine and may not necessarily correspond to the actual release date. The on-sale date is the date when the magazine becomes available for purchase, which may happen after the printing and distribution processes. The agreed-upon date and contract date are not necessarily indicative of the deadline for submitting the ad for a specific issue.

If a Planner and Buyer Want to Ensure an Advertisement