Advertisers may be advised to use Simmons Market Research Bureau over Mediamark Research, Inc. if their target audience is Hispanic because Simmons has a specific subset of Hispanic respondents.

Question

Quizplus · Accepted Answer

Simmons Market Research Bureau has a specific subset of Hispanic respondents, making it a more effective choice for advertisers targeting this demographic. Mediamark Research, Inc. may not have as specialized data on Hispanic consumers.

Advertisers May Be Advised to Use Simmons Market Research Bureau