Interior signs, which are fitted into racks inside buses and subway cars, offer several advantages EXCEPT:

Question

Quizplus · Accepted Answer

The statement mentions that there are several advantages of interior signs, but D is the only option mentioned which is not an advantage. It states that the signs generally reach an upscale audience, but this is not an advantage as it limits the reach of the sign to a specific demographic. The other options mentioned are advantages, such as the ability for the signs to be seen over a long time period, building high levels of frequency, including cards or tear-off strips, and utilizing interactive technology.

Interior Signs, Which Are Fitted into Racks Inside Buses and Subway