Accounting for about half of the promotional budget, these are a type of promotion designed to encourage a company's sales force or retail outlets to push their products more aggressively.

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Trade promotions are specifically designed to incentivize a company's sales force or retail outlets to increase sales of their products. This type of promotion accounts for a significant portion of the promotional budget, and includes tactics such as discounts, bonuses, and point-of-sale displays aimed at encouraging retailers to purchase and promote the company's goods.

Accounting for About Half of the Promotional Budget, These Are