Among the oldest forms of sales promotion as well as the most pervasive category within the promotion industry are:

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Coupons have been used as a sales promotion tactic for over a century and are still widely used today. They are often sent to consumers through direct mail, email, or included in product packaging, and offer discounts or deals on a particular product or service. Coupons are an effective way to encourage trial of a product or service and can also help to retain current customers.

Among the Oldest Forms of Sales Promotion as Well as the Most