Primary purposes of co-op advertising, include all of the following EXCEPT:

Question

Quizplus · Accepted Answer

The primary purposes of co-op advertising include benefiting retailers by helping them stretch their advertising budgets, allowing national manufacturers to build goodwill with retailers, and qualifying national manufacturers for local advertising rates, especially in newspapers. Building better relationships with the media who strongly support the concept is also a potential benefit, but not one of the primary purposes. Ensuring that retailers pay at least 60 percent of local advertising costs is also not a primary purpose, as the percentage of costs paid by the retailer can vary depending on the agreement between the manufacturer and the retailer.

Primary Purposes of Co-Op Advertising, Include All of the Following