If not executed properly, sales promotion can damage brand equity by replacing the image of a product with price competition.

Name: If not executed properly, sales promotion can damage brand equity by replacing the image of a product with price competition.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

Sales promotion can lead to a focus on price rather than the benefits and qualities of the product, which can damage the overall image and reputation of the brand.

If Not Executed Properly, Sales Promotion Can Damage Brand Equity