Premiums, one of the oldest and largest categories of sales promotion, usually involve programs in which merchandise such as writing instruments, calendars, and clothing is given to customers in exchange for a purchase or some other action.

Question

Quizplus · Accepted Answer

Premiums are indeed one of the oldest and largest categories of sales promotion where merchandise is given to customers as a reward for a purchase or some other action.

Premiums, One of the Oldest and Largest Categories of Sales