The Values and Life Style (VALSᵀᴹ) psychographic segmentation system is designed to predict consumer behavior by profiling:
A) psychology and motivation of American consumers.
B) psychology and demographics of American consumers.
C) demographics and motivation of American consumers.
D) demographics and learning capabilities of American consumers.
E) the thoughts and feelings of American consumers.
Correct Answer:
Verified
Q5: The role of account planner was developed
Q6: The area psychologists study that focuses on
Q7: Sociological studies indicate all of the following
Q8: Similar to family life-cycle research, life-stage research:
A)is
Q9: If psychologists study drives, urges, wishes, or
Q11: Typical uses for research include all of
Q12: The work that sociologists do would help
Q13: The account planner must do all of
Q14: Which of the following are NOT associated
Q15: Basic considerations in undertaking market research include
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