Which of the following would NOT be a technique employed by database marketers to learn a great deal about how consumers live?

Question

Quizplus · Accepted Answer

VALS description is a tool used to segment consumers based on their values, attitudes, and lifestyles. While it provides insights into consumer behavior, it does not directly reveal details about how they live. Therefore, it is not a technique employed by database marketers to learn a great deal about how consumers live. The other options (A, B, D, E) all involve actions that can provide valuable information about consumer behavior and preferences, which can be analyzed and used for marketing purposes.

Which of the Following Would NOT Be a Technique Employed