A successful creative concept must not only be an attention-grabber, it must also:
A)develop the concept humorously.
B)develop the copy simply.
C)put across the main selling point and brand name.
D)be memorable.
E)be easily executable at a reasonable price.

Question

Quizplus · Accepted Answer

A successful creative concept must effectively communicate the main selling point and brand name to ensure the message is clear and the audience understands what is being offered.

A Successful Creative Concept Must Not Only Be an Attention-Grabber