Which is NOT an important function of a creative idea?
A)to grab attention
B)to implant your brand name indelibly in the prospect's mind
C)to convince your prime prospect of the price of your product or service above all else
D)to connect the brand name to the positive attributes of your product or service
E)to convince your prime prospect to consider your product or service first

Question

Quizplus · Accepted Answer

Convincing the prospect of the price of your product or service above all else is not a primary function of a creative idea. While price can be important, it should not be the sole focus of the creative idea. The other options listed are all important functions of a creative idea, such as grabbing attention, implanting the brand name, connecting the brand to positive attributes, and persuading the prospect to consider the product or service first.

Which Is NOT an Important Function of a Creative Idea