When creative teams are used, copywriters need to understand art direction, and the art director needs to appreciate the impact of words.

Question

Quizplus · Accepted Answer

This statement is true. In order for a creative team to function effectively, copywriters and art directors must have a mutual understanding and appreciation for each other's work. Copywriters must understand the visual aspect of the project, while art directors must appreciate the importance of the copy.

When Creative Teams Are Used, Copywriters Need to Understand Art