A print production group in an agency is ultimately responsible for:
A)scanning the advertising concept.
B)making a comp.
C)transforming the original creative concept into the client's "printed" communication.
D)making separations.
E)making mechanicals.

Question

Quizplus · Accepted Answer

The print production group in an agency is responsible for transforming the original creative concept into the client's "printed" communication. This involves managing the process of printing, including selecting printers or other vendors, managing budgets, preparing files for print, and overseeing the final production process. While scanning, making comps, making separations, and making mechanicals may be part of the print production process, they are not ultimately responsible for the transformation of the creative concept into printed communication, which is the primary responsibility of the print production group.

A Print Production Group in an Agency Is Ultimately Responsible