When using which communication vehicle does the advertiser/agency have the final decision regarding print production?
A)ad inserts and direct mail pieces
B)a magazine
C)a newspaper
D)a professional printed newsletter
E)an academic journal

Question

Quizplus · Accepted Answer

Ad inserts and direct mail pieces are typically created specifically for the advertiser/agency, and therefore they have the final decision on print production. Magazines, newspapers, professional printed newsletters, and academic journals are typically produced by the publisher, who has final say over production decisions.

When Using Which Communication Vehicle Does the Advertiser/agency Have the Final