Which of the following would be important if you wanted to choose typography that would encourage more readership of your advertisement?
A)Type set in lowercase letters is read 13.4 percent faster than type set in all caps.
B)Type set in all caps is remembered longer than type set in lower case.
C)Reverse copy is read more rapidly than black type on a white background.
D)Smaller text (six point or lower)is more effective.
E)avoid "footless" fonts

Question

Quizplus · Accepted Answer

Lowercase letters are generally easier and faster to read than all caps, which can encourage more readership.

Which of the Following Would Be Important If You Wanted