Print production people, as technical people first, should not be concerned with planning or being a liaison between the agency and the printer or freelance graphic artists.

Question

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Print production people often serve as a liaison between the agency and the printer or freelance graphic artists to ensure that the creative design is produced correctly and efficiently. They are typically involved in the planning process to identify any potential technical issues or challenges that may arise during the production stage.

Print Production People, as Technical People First, Should Not Be