Match the Following

Question 95

Matching

Match the following.

Premises:

Responses:

Organization, based on the contract, that negotiates rates for talent.

storyboard

One of many unions that can be involved in the creation or production of commercials.

AFTRA

Visual effects that are not part of the original photography but instead are added to a TV film in a laboratory to provide smooth visual continuity between scenes.

opticals

Allows creative minds opportunities in production and postproduction, including the squashing, squeezing, and morphing of objects in less time than ever before.

SAG

A commercial that looks like a program and can be as long as 30 minutes.

Taster's Choice

Classic TV or movie sequences manipulated to create ads targeting media-savvy viewers to a current product or service-personalities like John Wayne selling Coors beer, for example.

phonics

In this technique, live-action and animated sequences are produced separately and then combined optically; for example, when a child is eating breakfast and a cartoon character jumps on his shoulder and speaks to him.

rotoscope

A helpful tool used for discussing the concept for a television commercial with agency or client personnel, it consists of a series of sketches of key scenes developed in the proposed script.

CGI

This brand popularized the serial approach to TV commercials more than a decade ago.

script

Similar to artwork, this process involves a series of sequential photographs of different positions simulating movements. It can bring to life an item that has no life; a package can dance, walk, and move.

morphing

The first and last step in the copy development and production sequence.

stop motion

When music is used to carry viewers of a television spot from one setting to another-for example, it may be signified by a change in tempo or type of music.

infomercial

The phase of production where the filming or taping occurs of the approved scene for the video or commercials.

oldies footage

This document includes the audio and video for a television spot, usually in two columns with video action described on the left, and the audio portion, including sound effects and music on the right.

copy exploratory and ship date

An electronic technique than helps transform one object into another.

transition

shooting