Which of the following would NOT be an effective use of spokespersons in a TV spot?
A) using a person who delivers the copy directly to viewers
B) using a powerful person who overshadows the product or service
C) using a person who comfortably uses the product
D) using a person who is likeable and believable
E) having the spokesperson display and demonstrate the product
Correct Answer:
Verified
Q2: Which of the following is NOT a
Q3: Celebrities mentioned in the text as those
Q4: If you wish to effectively use the
Q5: Characteristics of testimonials would include:
A)little to no
Q6: A list of support elements that should
Q7: It is ideal for longer-form advertising, such
Q8: Clips used on video that are more
Q9: Using the typical copy development and production
Q10: Advice that will keep you out of
Q11: Which of the following do NOT pertain
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