Advice that will keep you out of trouble if you decide to use the demonstration technique in a TV spot includes:

Question

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The demonstration must correspond to actual usage to avoid misleading consumers and potential legal issues. Puffery should be avoided, as it can create unrealistic expectations and lead to negative consumer perceptions. Creating an unexpected and delightful message can be effective, but it should be done in a truthful and accurate manner. Striving for an unbelievable benefit message can also be misleading and should be avoided. The appearance of the actor is irrelevant to the effectiveness of the demonstration.

Advice That Will Keep You Out of Trouble If You