If you wish to effectively use the comparison technique for a TV spot:
A) it must be credible in the way claims are made.
B) its claims need not be legally provable.
C) it avoids answering questions viewer likely have.
D) it should pit product or service against the least competitive manufacturer.
E) avoid comparing user lifestyles for your brand and the competitor's brand.
Correct Answer:
Verified
Q1: Which of the following would NOT be
Q2: Which of the following is NOT a
Q3: Celebrities mentioned in the text as those
Q5: Characteristics of testimonials would include:
A)little to no
Q6: A list of support elements that should
Q7: It is ideal for longer-form advertising, such
Q8: Clips used on video that are more
Q9: Using the typical copy development and production
Q10: Advice that will keep you out of
Q11: Which of the following do NOT pertain
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