Which of the following have respondents indicated in various studies that advertisers ought to factor into their spots?
A) Product category is irrelevant.
B) Liking depended only slightly on entertainment value in a spot.
C) People like commercials they feel are worth remembering.
D) Original or novel approaches alone translate into likability for the commercial.
E) Liking a commercial went well beyond mere entertainment.
Correct Answer:
Verified
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