A serious problem for advertisers is that viewers indicate they are tired of watching nonrelevant ads.

Question

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Viewers have become increasingly resistant to watching ads that are not relevant to their interests or needs. This poses a challenge for advertisers who must find ways to create targeted and personalized ad campaigns that resonate with their target audience. Failing to do so may lead to a decline in ad effectiveness and ultimately impact business outcomes.

A Serious Problem for Advertisers Is That Viewers Indicate They