To overcome the innate cynicism of American consumers, your radio copy must above all else:

Question

Quizplus · Accepted Answer

Providing a "reason why" is the most effective way to overcome cynicism in American consumers. Consumers need to understand why they should trust and believe in a product, so giving them a specific reason (e.g. product benefits, expert endorsements, scientific studies) can help build that trust and overcome their cynicism. While winning over, amusing, entertaining, and disarming consumers can all be helpful tactics, they are not as critical as providing a solid reason why a product is worth their time and money.

To Overcome the Innate Cynicism of American Consumers, Your Radio