Because copywriters who often are assigned to write radio spots have the most experience in print media, they likely will turn out "________," with a headline, a subhead, body copy, a logo and a slogan.
Correct Answer:
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Q59: Which of the following statements can you
Q60: Of all the media, radio has the
Q61: Copy that comes in under the traditional
Q62: While print and television are primarily visual
Q63: You can create interest in your radio
Q65: Historically, _ have been a popular means
Q66: _ are the basic building blocks of
Q67: Radio spots read by station announcers are
Q68: The thought process and strategy for writing
Q69: Humor is quite an effective technique and
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