Radio copy that communicates the big idea while staying on track, avoiding side issues, and using only necessary words possesses the characteristic of ________; it's a way to vitalize the copy.

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The Answer of Radio copy that communicates the big idea while staying on track, avoiding side issues, and using only necessary words possesses the characteristic of ________; it's a way to vitalize the copy.

Radio Copy That Communicates the Big Idea While Staying on Track