General Electric has a model branding strategy that includes a number of steps. The step that is between making a promise and being consistent is:

Question

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Effectively communicating the promise is the logical step between making a promise and being consistent with it. Once a promise is made, it is important to communicate it effectively so that customers are aware of it and can hold the brand accountable for delivering on that promise. Consistency in delivering on that promise then becomes essential to building lasting trust and loyalty with customers.

General Electric Has a Model Branding Strategy That Includes a Number