As simple as it is, the best advice regarding using a trademark with a familiar word is to use it properly (with a generic classification), or it may suffer an untimely demise.

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Using a trademark with a generic classification helps avoid the risk of it becoming too closely associated with a specific product or service, and thus losing its distinctiveness over time. This is known as genericide, and can lead to the loss of trademark protection. Therefore, it is important to use a trademark properly in order to avoid it suffering an untimely demise.

As Simple as It Is, the Best Advice Regarding Using