Today's packaged-goods marketing managers constantly face the critical task of justifying expenditures in terms of the potential return on investment (ROI).

Question

Quizplus · Accepted Answer

This statement correctly outlines the challenge faced by packaged-goods marketing managers. They must demonstrate that their marketing expenditures will result in a positive ROI for the company.

Today's Packaged-Goods Marketing Managers Constantly Face the Critical Task of Justifying