"You're in good hands with Allstate" and "Nike. Just do it." are used in campaigns to establish which kind of similarity?
A)audio
B)verbal
C)aural
D)visual
E)thematic

Question

Quizplus · Accepted Answer

Both "You're in good hands with Allstate" and "Nike. Just do it." are examples of verbal similarity. They both use concise, memorable phrases to capture the essence of their brand and communicate a core message to the audience.

"You're in Good Hands with Allstate" and "Nike