Which of the following would NOT be part of media tactics?
A)deciding on weight to be given to each vehicle
B)addressing the issues of frequency versus reach
C)choosing media vehicles
D)GRIP
E)addressing appropriate budget allocations

Question

Quizplus · Accepted Answer

GRIP (Gross Rating Points) is a measure of the impact or effectiveness of a media plan and is typically considered as part of media strategy, rather than tactics. The other choices (A, B, C, and E) are all elements of media tactics, which involve choosing the specific media channels and methods to execute the overall media strategy.

Which of the Following Would NOT Be Part of Media