When, at the end of a campaign, a key manager asks what the recognition level would have been had no advertising occurred, you can tactfully respond with the findings from a pretest you conducted.

Question

Quizplus · Accepted Answer

A pretest is a research study conducted prior to a campaign launch to assess the potential effectiveness of the campaign. The findings from a pretest can provide insight into the expected recognition level without advertising and can be a tactful way to answer the manager's question without implying that the advertising had no impact.

When, at the End of a Campaign, a Key Manager