When it comes to available research, which of the following is NOT true for media planners who must plan an international campaign?
A) Research data is notoriously unreliable.
B) Basic target audience data may be unavailable.
C) Paid circulation may be unavailable or not audited.
D) Television ratings data is never found outside the United States.
E) Data about audience purchase and media usage habits may be unavailable.
Correct Answer:
Verified
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