If the FTC challenges an advertising claim, which the advertiser cannot substantiate, that advertiser is forced to publicly admit wrongdoing and to stop using the advertisement.

Question

Quizplus · Accepted Answer

While the FTC can require an advertiser to stop using unsubstantiated claims, it does not automatically force the advertiser to publicly admit wrongdoing. The resolution often involves consent orders or other settlements without an admission of guilt.

If the FTC Challenges an Advertising Claim, Which the Advertiser