Another way to describe impression management might be "personal and individual public relations."

Question

Quizplus · Accepted Answer

Impression management involves controlling one's image or reputation in the eyes of others, much in the way that public relations professionals do for organizations or brands. It is a personal and individual effort to present oneself in a positive light. Therefore, describing it as "personal and individual public relations" is an accurate way to characterize impression management.

Another Way to Describe Impression Management Might Be "Personal and Individual