SCENARIO 12-1 You Are Making a Decision Whether to Discontinue

SCENARIO 12-1 You are making a decision whether to discontinue research on a new drug.This new drug would save lives, but it is uncertain whether it can be developed within a reasonable time frame and at a reasonable cost.Your firm has already spent a small fortune on this drug.You have gathered so much information in preparation for making the decision that you are unable to sort the good information from the superfluous.
You decide to spend more money on the project, even though you believe it to be improbable that you will succeed.You are guilty of

A) availability heuristic.
B) representative heuristic.
C) escalation of commitment.
D) satisficing.
E) ignoring the base rate.