Norma's company is keen to expand into the Australian market,but does not plan to do so until other companies have proved the viability of the Australian market.This company is likely following an imitation strategy.

Question

Quizplus · Accepted Answer

An imitation strategy involves a company waiting to observe the successes or failures of other companies in a new market before deciding to enter, to reduce risks and uncertainties.

Norma's Company Is Keen to Expand into the Australian Market,but