Brenda dislikes having to fill out performance appraisals on her employees.She vows to sit down and finish them all in one afternoon.She decides to start with her lowest performing employee to get the worst out of the way.Next,she appraises an average performer,but gives excellent ratings.After appraising that first employee,the average performer looks excellent to her.It is likely Brenda made an error due to _______.
A)contrast
B)attribution
C)recency
D)proximity

Question

Quizplus · Accepted Answer

Brenda made an error due to the contrast effect, which occurs when we evaluate someone's performance relative to someone else's performance rather than against objective criteria. In this case, Brenda's perception of the average performer was influenced by the fact that she had just appraised the lowest performer, which made the average performer seem better than he actually was.

Brenda Dislikes Having to Fill Out Performance Appraisals on Her