Lucy has asked her staff to think of an idea for the company to have the competitive advantage in social media.Despite staff complaints,Lucy feels the need to take action and has encouraged staff members to make social media a high priority in development before another company takes the advantage.How is Mary overcoming resistance with her staff?

Question

Quizplus · Accepted Answer

Mary is using the strategy of creating urgency to overcome the resistance of her staff. She believes that if they do not act quickly, another company will gain the advantage in social media. This helps to motivate her staff to prioritize social media development.

Lucy Has Asked Her Staff to Think of an Idea