The inclination to focus on national issues, rather than local issues, in an election campaign is called

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The inclination to focus on national issues, rather than local issues, in an election campaign is called national tide. This refers to the tendency for voters to be influenced by broader national issues or trends rather than local ones, which can impact the outcome of elections. Candidates may choose to focus on national issues because they believe they will appeal more broadly to voters or because they believe that national issues are more important than local ones.

The Inclination to Focus on National Issues, Rather Than Local