The tendency in elections to focus on the personal attributes of a candidate, such as his or her strengths, weaknesses, background, experience, and visibility is known as

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The tendency to focus on personal attributes of a candidate is referred to as candidate appeal. It is the way in which voters evaluate the personal qualities of a candidate, such as their likability, charisma, image, or background. This type of evaluation can affect how people vote and can sway them towards or away from a candidate's platform or policies.

The Tendency in Elections to Focus on the Personal Attributes