As the press media became more objective and less tied to political parties, candidates in the 1930s came to rely more on

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In the 1930s, radio was the most important medium for political campaigning as it allowed candidates to reach a broader audience and convey their message directly to the people without relying on intermediaries. The press media had also become more objective and less tied to political parties, which diminished its influence on election outcomes, while campaigns flyers, public speeches, and door-to-door campaigning were still used but were less effective than radio. Television did not become a major campaign tool until the 1950s.

As the Press Media Became More Objective and Less Tied