The mass media's impact on most Americans is modified by their

Question

Quizplus · Accepted Answer

Americans' perception of mass media is selective, as individuals tend to seek out and pay attention to information that confirms their existing beliefs and values, while ignoring or dismissing information that conflicts with their beliefs. This phenomenon is known as selective perception. Regionalism, viewing habits, and lack of background may also affect individuals' perceptions of the media, but selective perception is the most significant factor.

The Mass Media's Impact on Most Americans Is Modified by Their